This is the re-test of Kaish & Gilad (1991)'s test of entrepreneurial alertness. While the gathering and interpreting of information is central to the entrepreneurial activity, "entrepreneurs are inclined to explore opportunities that are not obvious, and they identify these opportunities by linking different pieces of information in new ways" (p. 37).
Two hypotheses were tested: first, entrepreneurs exhibit more general alertness than do managers by spending more non-business time "searching" for opportunities and ideas (alertness); then, entrepreneurs are less likely than managers to rely on conventional economic analysis in appraising an opportunity and more likely to value their own subjective impressions (information cues).
All in all, Busenitz found that Kaish & Gilad tried to answer "How do entrepreneurs position themselves to encounter these opportunities?" and "When entrepreneurs look for new opportunities, what kind of information will get them interested immediately?"
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