"The Corridor Principle states that the mere act of starting a venture enables entrepreneurs to see other venture opportunities they could neither see nor take advantage of until they had started their initial venture" (p. 31).Previously, there is a single venture myopia among researchers and practitioners: it is assumed "a venture has a prestart-up period, a start-up phase, followed by poststart-up phase that may, or may not include the founding entrepreneur(s)" (p. 32) . Example of this linear model are Ken Olsen of DEC and Ray Kroc of McDonald's.
In former multiple venture research, Lamont (1972) mentioned that "Learning is a property of almost all business activity. Applied to technological entrepreneurship it means that experienced entrepreneurs exhibit substantial learning when they form a second technology based enterprise." So, the key point for this principle is that the knowledge and opportunities revealed most often after one gets into business (p. 34).
In this study, author abstracted data from 1537 respondents, and separated entrepreneurs into practicing entrepreneurs and ex-entrepreneurs. He found that (1) a positive relationship appears to exist between finding at least a second venture and realizing a longer entrepreneurial career; (2) significant shares of entrepreneurs are creating their second venture very early in their entrepreneurial careers; (3) relatively young career starts that are anticipated may allow future entrepreneurs to exploit the phenomenon of the Corridor Principle and enjoy longer lives as entrepreneurs; (4) many entrepreneurs are not visualizing their initial venture as a stepping stone to their second venture.
The reason why people from one entrepreneurial corridor to another may relate to: the need of the entrepreneur to do something new and different; the need to expand, or realize changing goals by starting a more promising venture; the need to bolster a declining initial venture by starting a second, third, etc. venture (p. 38).
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